Privacy Policy

Last Updated: 12.09.2025

This Privacy Policy outlines how USB Food International – FZCO (“we,” “us,” or “our”) collects, uses, stores, shares, and protects your personal data when you visit our website usbfood.com (the “Website”) or use any of our services (collectively, the “Service”). This policy applies to all users worldwide, including those residing in the United Arab Emirates (UAE), the European Union, the United States, and other jurisdictions.

We are registered under the International Free Zone Authority (IFZA) at:
DSPP – IFZA, Ifza Properties, Silicon Oasis 342001, Dubai, United Arab Emirates

By using our Website or Service, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal data from you:

Identity Information

Full name
Job title (if applicable)
Company name

Contact Information

Email address
Phone number
Physical address (if provided via contact forms or orders)

Account & Login Information

Username and password (if you create an account)
Security preferences and authentication details

Usage and Technical Data

IP address, browser type, operating system
Pages visited, time spent on pages, clickstream data
Cookies and similar tracking technologies (see Section 5 below)
Device identifiers and mobile network information (if accessed via mobile app or device)

Communication Data

Messages sent through contact forms, emails, live chat, or customer support channels
Records of correspondence with our team

Transaction and Order Information

Details of purchases, payments, delivery addresses, order history
Payment method information (processed securely via third-party gateways; we do not store full card details)

2. How We Use Your Personal Data

We process your personal data only for legitimate business purposes and in compliance with applicable laws. These include:

Providing, managing, and improving our products and services
Processing orders, deliveries, and customer support requests
Communicating with you regarding service updates, inquiries, or feedback
Personalizing your experience on our Website
Preventing fraud, abuse, or unauthorized access
Complying with legal, regulatory, tax, or accounting obligations
Conducting market research and internal analytics to enhance user experience
Sending marketing communications (only if you have given explicit consent)

We will never use your data for purposes beyond those disclosed herein without obtaining your prior consent.

3. Legal Basis for Processing (UAE & International Compliance)

Under UAE Data Protection Law No. 45 of 2021 and GDPR (where applicable), we rely on one or more of the following legal bases to process your

Performance of a contract: To fulfill orders or provide requested services.
Legitimate interests: For business operations, security, analytics, and improvement of services.
Consent: When you actively opt-in (e.g., newsletter subscriptions).
Legal obligation: To comply with UAE or international laws (e.g., anti-money laundering, tax reporting).

You have the right to withdraw consent at any time by contacting us at info@usbfood.com.

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

However, we may share your data with:

a) Service Providers

Trusted third-party vendors who assist us in delivering our services, such as:

Cloud hosting providers (e.g., AWS, Google Cloud)
Payment processors (e.g., Stripe, PayPal)
Email marketing platforms (e.g., Mailchimp)
Logistics and delivery partners
IT and cybersecurity support teams

These parties are contractually obligated to protect your data and may only use it for the purposes we specify.

b) Legal and Regulatory Authorities

We may disclose personal data if required by law, regulation, court order, or government authority in the UAE or internationally (e.g., for tax, customs, or anti-fraud investigations).

c) Business Transfers

In the event of a merger, acquisition, asset sale, or restructuring, your data may be transferred to the new entity. You will be notified via email or a prominent notice on our Website.

5. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., pixels, web beacons) to:

Enhance site functionality and user experience
Analyze traffic patterns and user behavior
Remember your preferences and login status
Deliver targeted advertising (if applicable)

You can manage cookie preferences via your browser settings. However, disabling cookies may limit certain features of our Website.

For detailed information about the types of cookies we use and how to control them, please refer to our separate Cookie Policy.

6. Data Security

We implement industry-standard technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, loss, or destruction. These include:

Encryption of sensitive data (SSL/TLS)
Secure server environments
Access controls and employee training
Regular security audits

Despite these safeguards, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to protect your data, we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including:

Fulfilling contractual obligations (e.g., order records kept for 7 years for accounting/tax compliance under UAE law)
Resolving disputes or enforcing agreements
Complying with legal, regulatory, or audit requirements

Once data is no longer needed, it will be securely deleted or anonymized.

8. Your Privacy Rights

Under UAE Data Protection Law No. 45 of 2021 and applicable global regulations, you have the following rights regarding your personal

Access: Request a copy of the personal data we hold about you.
Correction: Update or correct inaccurate or incomplete information.
Deletion: Request deletion of your data, subject to legal exceptions.
Restriction: Request restriction of processing under certain conditions.
Objection: Object to processing based on legitimate interests or direct marketing.
Data Portability: Receive your data in a structured, machine-readable format (where applicable).
Withdraw Consent: Opt out of marketing communications anytime.

To exercise any of these rights, please contact us at: info@usbfood.com. We will respond within 15 business days as required by UAE law.

9. International Data Transfers

Your data may be transferred to and processed in countries outside the UAE, including the United States, EU member states, or other jurisdictions. Where such transfers occur, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs) under GDPR
Binding Corporate Rules (BCRs)
Adequacy decisions recognized by UAE authorities

We ensure that all recipients maintain an adequate level of data protection.

10. Children’s Privacy

Our Service is not directed toward individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child under 18, we will delete it immediately upon notification.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The most current version will always be posted on our Website with the “Last Updated” date.

We will notify you of material changes via email or a prominent notice on our Website before they take effect.

12. Contact Us

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or your personal data, please contact our Data Protection Officer (DPO):

USB Food International – FZCO
DSPP – IFZA, Ifza Properties
Silicon Oasis 342001, Dubai, United Arab Emirates

Email: info@usbfood.com

You also have the right to lodge a complaint with the UAE Data Office (UAE DPO) or relevant supervisory authority if you believe your data protection rights have been violated.