September 12, 2025 | Dubai, UAE
USB Food International – FZCO is proud to announce its participation in the prestigious ISM Middle East 2025, taking place from October 7–9, 2025 at the Dubai World Trade Centre (DWTC). As a dynamic food brand under the United Super Brands umbrella, USB Food will be showcasing a curated selection of high-quality European food and beverage brands tailored for the GCC market.
Connecting Europe’s Finest with the Middle East
Established in 2025, USB Food brings over 25 years of European food industry expertise to the Gulf Cooperation Council (GCC) region. Backed by the strong foundation of United Super Brands, we are committed to delivering trusted, innovative, and sustainable food solutions that meet the evolving tastes and demands of modern consumers across the Middle East.
At ISM Middle East 2025, USB Food will present a premium portfolio of beloved European brands, including:
- De Traay – Premium Dutch dairy and cheese products
- Cizmeci Time – Authentic Turkish confectionery and snacks
- Aslanaga – Traditional Turkish meat and delicatessen items
- Goudas Glorie – Artisanal Dutch cheeses with rich heritage
- Nuhun Ankara – Gourmet Turkish pastries and desserts
- Remia – High-quality Dutch sauces and spreads
- Rimboesauzen – Innovative condiments and flavor enhancers
- Yogi Tea – Organic herbal teas and wellness beverages
- Duru – Natural fruit juices and nectars
- Tazeden – Freshly made ready-to-drink beverages
- Saray – Premium Turkish sweets and traditional treats
- Eti – Quality meat and poultry products
A Platform for Growth & Partnership
ISM Middle East is one of the most influential trade shows in the region, bringing together leading food and beverage suppliers, distributors, retailers, and hospitality professionals. For USB Food, this event represents a key opportunity to strengthen existing partnerships and build new relationships with buyers, chefs, and importers across the GCC and beyond.
Our goal is not only to showcase our products but also to demonstrate our commitment to quality, innovation, and long-term collaboration. With a deep understanding of both European standards and regional preferences, we aim to be a trusted partner for businesses seeking reliable, authentic, and competitive food solutions.
Why USB Food? Experience Meets Excellence
Founded on the experience of a seasoned entrepreneur with 25 years in the European food market, USB Food combines proven expertise with a forward-thinking approach. We believe that great food is built on trust, flavor, and sustainability — values that guide every decision we make.
As we continue our rapid growth in the Middle East, USB Food remains focused on becoming a lasting brand in the global market — delivering excellence from Dubai to the world.
Visit Us at ISM Middle East 2025
We invite you to visit us at during the event to explore our product range, taste samples, and discuss partnership opportunities.
Event Details:
Date: October 7–9, 2025
Venue: Dubai World Trade Centre, Dubai, UAE
Booth Number: B342
Website: https://visit.ism-me.com/ism-event/
For media inquiries or business appointments, please contact:
Email: info@usbfood.com
